Course Description For PGD-ITM

BA-7101

BUSINESS COMMUNICATIONS

3

Importance of effective communication in business; The process of communication; Some general communication principle and problems; planning steps, Correctness,, Conciseness, Clarity, Completeness, Correctness, Consideration, Courtesy; Message media; Business letters; Memorandums; presentation; Meaning and classification of business reports, Parts of the report body, Organization and outline of report body visual aids, Printed form and standardized reports; Proposals,  Working plans; Oral Communication within Group Speaking and Oral Reporting; Listening ; Leading and participating in Conferences; Interpersonal and Other Non written Communications; Interviewing.

Recommended Book
Business Communication By Herta A. Murphy
Reference Books

  1. Business Writing By Janis, Harold Dressner
  2. Model Business Letter By L. Gartisde
  3. The Business Communication By Nicki Stanton
  4. Effective Business Communication By H.A Murphy and Hild Brandst.
  5. A Wealth of Business Communiction Ideas By Philip E. Bozek.
  6.  Steps To Fearless Speaking By Lilyan Wilder.
  1. Business  Writing With Style: Strategies for Success By John Tarant.

CS-7102

COMPUTER CONCEPTS

3+1

Introduction to Computer Sciences, role of computers in social and industrial sector, Current trends, Constituents of computing systems, Computer as a problem solving tools; History of computers, Computer generations, types of Computers and Peripherals, Primary storage management, Storage hierarchy, Office Automations tools; word Processing, Spread Sheets, Power Point, MS Access. Computer Networks. Internet...

Recommended Book
Introduction to Computers, 4th Edition by Peter Norton
Reference Books
Fundamentals of IT, by Deepak Bharihoke
Computers today, 3rd Edition by Dinald H. Sanders.
Using Information technology, 4th Edition by Williams & Sawyers.

CS-7103

COMPUTER PROGRAMMING

3+1

Introduction to computer programming, Identifiers and keywords, Data types Variables and arrays declarations Expressions and Statements; Operations and expressions Operators; Library functions; Arrays; Pointers Structures and unions; File operations Reunion and Iteration; Simple data structures; Introduction of Object Oriented techniques of Programming. ANSI C and C++ will be used as the vehicle of exploration for programming.

Recommended Book
C/C++ Programming by Robert Lafore
Reference Books

  1. Programming and Problem Solving with C++ , 2nd  Edition by Dale Weems Headington
  2. How to Program by Dietal & Dietal
  3. A Book on C by Kelly / Pohi

BA-7303

HUMAN RESOURCE MANAGEMENT  

3

Basis of human resource management (HRM), features of HRM. HRM and personnel management, management and personnel field, the personnel function, job design and analysis, human resource planning, recruitment and selection, testing interviewing, and assessments, performance appraisal and management by objectives, career development, training people and motivation, quality of working life, leadership, participative management, discipline union and management, collective bargaining, grievance and arbitration, compensation administration, health and safety, employs rights.

Recommended Book
Human Resource Management by DeCenzo
Reference Books

  1. HRM ,Michael Armstrong
  2. Personnel, The Management of people at work , by date S.Beach
  3. Managing Human Resource by Cascio
  4. HRM by H.John Dernarian
  5. HRM by Deenzo

BA-7104

FUNDAMENTALS OF MARKETING

3

Marketing; Definition, core concept of marketing; The Selling concept, Designing the business portfolio; Planning functional strategies; The Marketing process; Developing the Market Mix; Marketing Environment MIS; Assessing Information; Marketing Research; Marketing Research Process; Model of Consumer behavior; Factors effecting Consumer behavior Consumer Buying Roles; Buyer decision Process; Business Markets Business  Buyer Behavior; Measuring 7 Forecasting Demand ; Market Segment; Designing Product; Product classification; Product life cycle; New product development strategy; New Product pricing strategies; Placement, channels of distribution; Promotion strategies; global marketing.

Recommended Book
Fundamental of Marketing By Philip Kotler
Reference Books

  1. Principles of Marketing By Stanton
  2. Principles of Marketing, By Philip Kotler and Gray Armstrong.
  3. Marketing, By Joel R. Evans & Bary Berman.
  1. Contemporary Marketing By Boone & Kurtz.

CS-7204

DATA BASE SYSTEM

3+1

Basic database concepts, Conceptual modeling; Hierarchical, Network and Relational data models; Relational theory and languages; Database Design; Database security and integrity query languages; Relational Calculus, Relational Algebra, SQL; Introduction to query processing and optimization. Introduction to Concurrency and recovery. Front-end and Back-end Database; Designing a simple database in MS Access.

Recommended Book
An Introduction to Database System, 7th Edition by C.J. Date
Reference Books

  1. Data Base System by Jeffery A. Hoffer
  2. Database System by Catherine Ricardo
  3. Database by Perter Rob & Elie Semaan
  4. SQL Plus by Ejaz Ahmed.
  5. Modern Database Management by Fred R. McFaddan, Jaffery A. Hoffer

BA-7401

STRATEGIC BUSINESS MANAGEMENT

3

Importance of strategic management; the nature of strategic management; strategic management in practice; strategy formulation; SWOT analysis; strategy implementation; strategy evolution.

Recommended Book
Concept of Strategic Management by Fred R.David

CS-7202

COMPUTER NETWORKS

3+1

Fundamentals of data communications, introduction to communication system , Data transmission Mediums, Network topologies and data transmission media; Communication Protocols; Layered protocols , OSI model, Token ring standards; Layered architecture implementation of LAN, VAN, Network protocols TCP/IP; Network classes; Subnet masking, Connectivity devices; Hubs, Switches, Modems, Repeaters, Bridges.

Recommended Book
Computer Networks by Andrew S. Tanebaun
Reference Books

  1. Computer Network and Internet by Douglas E. Comer
  2. Networking Essentials, MCSE study Guide.
  3. Computer Networks, third Edition by Anfrew S. Tanenbaum

CS- 7303

E-COMMERCE

3+1

Introduction to E-Commerce; Overview of the technological infrastructure and critical issues presented by E-Commerce, such as security, reliability and scalability. Software tools for E-Commerce, including secure transactions, product catalogs, data warehousing data mining and auctioning. Introduction to web designing tools: HTML, DHML, Java script, VB Script, ASP and JSP. Future of E-Commerce

Recommended Book
A manager’s Guide to E-Business
Reference Books

BA-7506

TOTAL QUALITY MANAGEMENT

3

Concepts and Introduction to TQM. History of TQM, Leadership for TQM; Information analysis and information technology; Strategic Quality Planning; HR development and Management; Management pf Process Quality, Customers focus and satisfaction; Benchmarking; Organizing for TQM, Productivity, Quality and Reengineering; The cost of Quality & Universal Standards of Quality.

Recommended Book
Total Quality Management by Joel E. Ross.
Reference Books
TQM by Demmings

CS-7507

VISUAL PROGRAMMING

3+1

Introduction to Windows programming, Use of custom controls, Active X controls ; DLL file creation; introducing Visual; exception handling in visual tools, implementation of object oriented techniques; data base connectivity; Interfaces; ( VB and C will be used as tools for visual programming).
Recommended Book
Mastering Visual C++
Reference Books
Visual Programming
Sams Teach yourself Visual C++ in 21 Days

 

Guidelines for Writing Project

  1. Page: Page should be of A4 size. Paper weight should be of 75 gram.
  2. Font: Times New Roman.
  3. Justification: The whole document must be fully (left + right) justified.
  4. Spacing: The body of the report should have 1.5 line spacing.
  5. Margin: Top-1”    Bottom-1”   Left-1.25”    Right-1”
  6. Paragraphs & Sections: Extra blank line before and after every section and subsection. Paragraphs must be separated by blank line. Paragraph must be justified.
  7. Headings & Subheadings: All headings and their subheadings should be properly formatted using heading rules.
  8. Punctuations: Space after each punctuation mark (such as ; . , etc.)
  9. Page Numbering: Every page should be numbered.

10.Spelling & Grammar Check: Apply Spelling & Grammar check feature of
MS-Word on whole document (report)

 

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